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OUR CUSTOMER REVIEWS
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5.0SERVICE
4.5Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.
330 ratings and 181 comments received in the last 90 days.
29 May 2025
Stefan has been really helpful throughout the whole purchase of the vehicle. Only reason for not giving 5 stars would be for my car having a scratch on the bonnet and had to be resprayed. Only issue I had however got resolved in the end.
26 May 2025
Great support from James
12 May 2025
Everything and everyone made the experience relaxed with no stress involved
09 May 2025
James was a brilliant sales representative.
08 May 2025
Absolutely a confidenctial experience dealing with true professionalism's
02 May 2025
Efficient & professional service
24 April 2025
Very helpful not pushy
23 April 2025
Relaxed atmosphere supported with our purchase
17 April 2025
Long protracted process, having to resort to backup systems as electronic systems not working on the day Still awaiting £1700 refund as trade value in was greater than the deposit agreed after 3 weeks and many, many phone calls - see above
15 April 2025
Nice staff.
09 April 2025
Whist in the dealership everything was excellent, Eric and Antony went out of their way to help me.
01 April 2025
Very satisfied,kept me informed, good communication, car arrived at the time they said,was easy, hassle free and a good experience
30 March 2025
Honestly what made my experience 5 star was my sales executive. It was an extremely easy and stress free process to complete with her help and showing me what the best value would be for my money and the price range that I had.
30 March 2025
Quality product Great staff
28 March 2025
My wonderful surprise of a car full of balloons ?? exceeded my expectations. One of the best car buying experiences of my life.
23 March 2025
It all went very smoothly and the whole team were very helpful, professional, friendly and supportive. Amazing team.
23 March 2025
No particular reason
20 March 2025
James did everything he could to make it a fabulous experience
18 March 2025
David Byrne looked after me even though there were problems with the technology at your end.
17 March 2025
The sales team were great and kept us continually up to date and dealt efficiently with any issues that arose.
16 March 2025
Everyone was very helpful, without being pushy.
08 June 2025
Everything went as advertised. Georgia was efficient and knowledgeable
08 June 2025
No issues on the day
07 June 2025
Highly satisfied with the completion of the work
07 June 2025
Satisfactory
07 June 2025
Read above answer
06 June 2025
Easy to book.
05 June 2025
Fitted me in within a day. Great!
05 June 2025
We were well looked after and enjoyed the visit.
03 June 2025
Even though i pointed this out to the manager when i took my car from your premises he was very indifferent. I also pointed out that under Sopers when you entered the building you were treated as special nothing was to much trouble, sadly it seems t
03 June 2025
I am very happy and I have given these marks for that reason nothing was to much trouble for Georgia who was my go to on the day
02 June 2025
The three people I either met of serviced my car were excellent - your main receptionist, Georgia and your engineer, Callon.
01 June 2025
See above remarks
01 June 2025
Friendly, helpful and understanding staff.
29 May 2025
Polite staff
27 May 2025
Fair and efficient check ,trustworthy
27 May 2025
Perfect communication
27 May 2025
The staff are friendly, helpful and very welcoming
26 May 2025
Service and MOT completed during the visit even though the MOT ramp broke down.
25 May 2025
Understood my issue and tried everything they could to resolve it.
25 May 2025
They did all i had asked for.
25 May 2025
Everything went well from booking in to completion of the service.
24 May 2025
Everything was completed to an extremely high standard. No issues at all
23 May 2025
Tom from Halo went out of his way to do the repairs on time.
21 May 2025
For the first moment I walked into Group one I was greeted by polite and helpful staff. David was very helpful. The car I went in to see was reserved on line at auto trader David was very apologetic but looked on line for another car similar
21 May 2025
Friendly staff as always and work completed fine. Good wifi to enable me to work while waiting. Nice coffee machine too!
21 May 2025
All went well - video review - voice could be a bit clearer along with written details of things such as tyre tread readings . Waiting for final chat on a new service plan
19 May 2025
Great service and people that i use. I especially appre iate the discount on parts as my m5 is older!!
17 May 2025
We above, vehicle was given complimentary wash, well this also was delayed. So in reality I should have booked the vehicle in for all day instead of waiting around on false promises and advertisements of service provided.
16 May 2025
Efficient servicing
14 May 2025
The staff did the work in the allotted time.
14 May 2025
The service I received was friendly, professional and efficient. I couldn't ask for more.
14 May 2025
I have sent 3 emails now about the way I was treated and not even had the decency of a reply
13 May 2025
No compliants
13 May 2025
as always job well done
13 May 2025
Communication excellence, feedback and explanation, work completed on time, car valeted
12 May 2025
Friendly greeting from Tracy on reception and from Aimee for the service.
12 May 2025
Happy
12 May 2025
Great friendly service
12 May 2025
I arranged my appointment with help from Aimee, whokept me fully up to date from booking in to collection, plus my follow up appointment was arranged very quickly
11 May 2025
Overall it was a good experience
09 May 2025
Again great service
08 May 2025
Very happy
08 May 2025
Great service
07 May 2025
Customer service was good and I assume the mechanic was too. However the system of paperless billing is flawed. I had to pay before I had seen the invoice which seems fundamentally wrong. Good for you but not for me! I do not receive emails by phone
07 May 2025
The MOT was done within the time specified. The car was washed to a high standard. Eloise kept me up-to-date with progress and was professional.
05 May 2025
Great service ,.. Only 1 issue I wanted my sat nav updating and I bought extra warranty for a year but was told it would be £100 extra .., which I wasn't happy with ..
04 May 2025
Everything went smoothly and it was helpful to have the health check done on the vehicle
04 May 2025
It was faultless
03 May 2025
Top notch dealership. Feel appreciated as a customer, kept informed and looked after
03 May 2025
Rowan was both very professional and patient demonstrates clear customer care and understanding. Nothing appear to be of any trouble and was outstanding and pleasant to deal with. Would highly recommend
02 May 2025
Everything completed as planned to agreed timescales. Very helpful staff.
30 April 2025
Good service however the car could have been returned a little cleaner than it was. I had all 4 tyres changed and the wheels and tyres were covered in white adhesive
30 April 2025
Done efficiently and within the time specified. The video reporting meant everything was very transparent
30 April 2025
Georgia Wilson was very professional in guiding me through the process of what would be done on the initial diagnostic analysis . The engineers report detailed my requirements for repairs . The cost of the repairs is another matter .
28 April 2025
One item that I requested be done was overlooked
26 April 2025
They were unable to get the part on the same day but were able to loan me a car which aided overall convenience
25 April 2025
Service provided was great
24 April 2025
Good communication
24 April 2025
I would have given 4 stars if I was charged for the repair and diagnosis of the cracking sounds coming from the right hand side of the steering rack. Aimee Piper thankfully convinced them to give this to me free of charge.
24 April 2025
Not applicable - didn't have a service
24 April 2025
Georgia was charming, communicative and helpful throughout.
23 April 2025
I found the staff to be very helpful, friendly and polite.
22 April 2025
Everything went as planned
22 April 2025
Georgia was lovely and kept me updated
22 April 2025
Fab service, great communication throughout
22 April 2025
Excellent, given all the info I needed but not pressured into getting work done.
21 April 2025
Happy what has been done
20 April 2025
2 phone calls, 1 voicemail, 2 emails and now a text message all asking for feedback. If I had anything negative to say about the service I would say at the time. This is borderline harassment!
20 April 2025
Great service as always!
20 April 2025
Extremely helpful- Georgia especially is superb ??
18 April 2025
Well looked after
18 April 2025
Georgia our service agent was very helpful and made everything go smoothly
18 April 2025
All fixed under warranty. Service advisors, very friendly and helpful.
17 April 2025
BMW service staff Jess was very knowledgeable and looked after me and my wife thanks you Jess
16 April 2025
Same as above. And so friendly with it. It really feels like you're talking to people who care and really love their job
16 April 2025
Totally satisfied with the service.so 5 stars for that. However the cover to my electrics has gone missing during the works. This is why I have only given 3 stars. It has been dealt with and a replacement is on the way so no dramas but needs noting
14 April 2025
Great, friendly and professional service provided. Process managed very well, clear and transparent.
14 April 2025
Car was serviced and was ready at the time requested. Car was cleaned and the service advisor was very helpful
13 April 2025
The product recall campaign was dealt with in a professional manner. The car was cleaned at the end of the service and the car was immaculate
13 April 2025
As above all good.
13 April 2025
Very good. Unusual these days for a big dealership.
12 April 2025
Good communication throughout.
12 April 2025
They made room for my appointment at short notice. All the staff were very welcoming,
11 April 2025
Everyone at the Lincoln Branch did a great job. Nothing was too much trouble.
11 April 2025
Amazing attention to detail and I felt listened to.
11 April 2025
Was advised that my discs had been possibly contaminated causing vibrations when braking. Total rubbish response and I could not speak to the technician to elaborate. Just got quoted over £1,400 with no specific reason!.
10 April 2025
The lady who booked me in I think her name was Georgina. Realised the mistake and immediately changed the booking from a minor service to a full service. I was very impressed with her.
09 April 2025
The service I received was very good and cannot be folded the lady I had handle my case from group1 a lady called Eloise was excellent.
09 April 2025
As per the previous answer the staff I interacted with were great, particularly rowan
08 April 2025
Very polite
08 April 2025
Good service
07 April 2025
Service and communication have been great
06 April 2025
Dealt with quickly
06 April 2025
Kept updated, explained how resolved issue. Also cleaned car which was great!
05 April 2025
I was offered a full free valet, but feel reluctant to go there again
05 April 2025
Great
05 April 2025
Very friendly professional staff.
04 April 2025
Service was fantasic
03 April 2025
You want to charge £240 to tell me what parking sensor needs replacement? that's ridiculous and unnecessary when you would have made on the service and replacing the part
03 April 2025
Excellent service and with the offer good value, with professional workmanship.
03 April 2025
Rowan was very helpful in sorting out a problem. My car came in with two faults, one was rectified and the other faulty sos button recurred again the next day. Booked my car back into BMW and this was rectified - no fuss.
02 April 2025
Job done within the 2 hour time given,
02 April 2025
Kept informed about exactly what was being done and health check was carried out and details sent to my phone as soon as completed.
01 April 2025
After service I wassail waiting for ages because the service guys had accidentally put my car with those to be picked up later so it hadn't been cleaned yet and no one told me it was ready until I chased it up and the mistake was found
01 April 2025
After sales Advisor Rowan rate 10. On the technical side 8 as engine management light appeared just as I pulled out of the dealership. I have to go back to sort this. Also a door mirror switch Part not in stock so on back order. Overall score 9
31 March 2025
Extremely satisfied friendly and on time and they kept me updated with the work being carried out.
31 March 2025
Tom in the Bodyshop was very friendly and carried out the work quickly to a very high standard
31 March 2025
Superb service
31 March 2025
Quick and efficient service.
30 March 2025
Excellent service
29 March 2025
Fast response for appointment. Short wait time during appointment. Professional, personable staff. Excellent video of engineer's audit of car.
29 March 2025
Always fantastic service and facilities at the dealership
29 March 2025
Everything went smooth and agreed service times completed, good communication from service team.
29 March 2025
Very efficient and kept me in the picture, no surprises. Our contact was very thorough, staff extremely friendly. A good all round experience
29 March 2025
See above
28 March 2025
The Health Check video was very good and the work was done within the appointment timeframe
28 March 2025
Will not get it sorted, cant prove liability
27 March 2025
Good communication and service
27 March 2025
Because they were able to advise and deal with my problem straight away.
27 March 2025
Kind and clear staff
27 March 2025
All good but far too much communication mostly trying to sell me things I was not interested in
27 March 2025
A very quick and promp response to my problem
27 March 2025
Pick up was fantastic. Super friendly helpful guy. Not pushing for me to get extras that werent needed. Car was washed superbly. Thank you
26 March 2025
Well organised
26 March 2025
Very good service and experience
26 March 2025
I'm still a little confused about the oil pressure warning but appreciate it was made clear there wasn't an issue
25 March 2025
Friendly staff , good service, satisfied
24 March 2025
Quick and not too expensive
24 March 2025
It was great, I need help and she was just fantastic. Nothing more I can really say. I needed help ordering a new rim and she immediately spoke to the parts team. I was highly satisfied with her performance.
24 March 2025
Again good service and no issues
24 March 2025
All went according to agreed plan.
24 March 2025
Very friendly and professional staff
23 March 2025
Everything went to plan
23 March 2025
the young lady Georgia ordered a new battery for me as during mot i had asked them to check it as starrt srop wasnt working and battery was 10 years old and it was fiited Friday
23 March 2025
Faultless communication and updates on the progress
23 March 2025
Completely satisfied
22 March 2025
No issues with Group One
22 March 2025
Bring back the collection service this makes customers very happy no need to borrow courtesy car and have to refuel.
22 March 2025
Good communication from Eloise the allocated person looking after me. Video sent regarding service inspection. Eloise phoned me with an update and ensured that any question I had were answered.
21 March 2025
Carried out my instructions, provided additional information of offers available but no pressured hard sell.
20 March 2025
I have used Soper BMW (now Group 1) for many years and have had exceptional service both from sales and service and this visit was no exception
19 March 2025
I must admit I brought a few problems with me however they were all stripped away and I had a very enjoyable transaction to purchase my car.
19 March 2025
Excellent communication throughout
19 March 2025
Great customer service
18 March 2025
Because that's how i felt dealing with with them
18 March 2025
Jess friendly and professional
17 March 2025
Something has changed here and there is a need for training to be given on customer interaction. I have responded to the dealers customers survey people and they turned off pretty quickly when they found out I was not happy with the whole experience.
17 March 2025
Both cars washed well if you can call it a wash only half of mine had been done didn't even bother doing the roof most of the detail on my daughters mini missed basically both cars looked awful, top this with poor customer service not a great visit
16 March 2025
My service advisor Aimee was great!
16 March 2025
All good
16 March 2025
No problems at all
15 March 2025
As above
15 March 2025
All work completed on 1st visit
13 March 2025
The service experience is always excellent.
13 March 2025
As above
13 March 2025
The service was completed to my expectations.
13 March 2025
As above, clean premises, efficient staff. Work carried out on time and no problems whatsoever
13 March 2025
As above.
13 March 2025
Invoice does not make clear to the uninitiated what work was done
02 June 2025
Looked after by James really well.