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5.0SERVICE
4.5Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.
353 ratings and 194 comments received in the last 90 days.
15 April 2025
Nice staff.
09 April 2025
Whist in the dealership everything was excellent, Eric and Antony went out of their way to help me.
01 April 2025
Very satisfied,kept me informed, good communication, car arrived at the time they said,was easy, hassle free and a good experience
30 March 2025
Quality product Great staff
30 March 2025
Honestly what made my experience 5 star was my sales executive. It was an extremely easy and stress free process to complete with her help and showing me what the best value would be for my money and the price range that I had.
28 March 2025
My wonderful surprise of a car full of balloons ?? exceeded my expectations. One of the best car buying experiences of my life.
23 March 2025
No particular reason
23 March 2025
It all went very smoothly and the whole team were very helpful, professional, friendly and supportive. Amazing team.
20 March 2025
James did everything he could to make it a fabulous experience
18 March 2025
David Byrne looked after me even though there were problems with the technology at your end.
17 March 2025
The sales team were great and kept us continually up to date and dealt efficiently with any issues that arose.
16 March 2025
Everyone was very helpful, without being pushy.
12 March 2025
Great updates, and treated very nicely by all the staff, but in particular our sales person , Alex Power. It was a pleasure doing business with Alex, and Lincoln BMW.
10 March 2025
The team at Group1auto in Lincoln were again superb. They provided great advice through the vehicle selection process and kept me informed of progress with my new car order. Administration was dealt with efficiently and the pick-up faultless.
08 March 2025
From initial purchase to presentation of car in showroom everything went smoothly and without a hitch. Sales executive Charlotte Covell-Rendell deserves special mention. Very knowledgeable and patient with me regarding latest technology!
06 March 2025
Another lady was collecting her new car and had a prime position. Mine was stuck at a small end of the showroom with barley any room to look around it. She also had a sheet over her's something that I wasn't worthy of. Con't
05 March 2025
At Lincoln I dealt with the 2 Jacks and my main contact was with David Byrne. I'm sure as a salesman you deal with different people depending on their personality. I feel David read me well and ultimately it was great experience, as it should be.
05 March 2025
Everything taken care of, no issues
21 February 2025
Customer service was excellent. Everyone was attentive and all of the information I needed was provided with ease.
13 February 2025
Not pushed into buying Friendly service Charlotte was outstanding & kept me updated on delivery after buying
07 February 2025
Stef Bilyk is who I have dealt with from start to finish with my car and I cannot speak highly enough of his professionalism and attention to detail .. combined with Jack Snowden the tech guy who is invaluable ..Soper Lincoln
22 April 2025
Everything went as planned
22 April 2025
Excellent, given all the info I needed but not pressured into getting work done.
21 April 2025
Happy what has been done
20 April 2025
Great service as always!
20 April 2025
2 phone calls, 1 voicemail, 2 emails and now a text message all asking for feedback. If I had anything negative to say about the service I would say at the time. This is borderline harassment!
20 April 2025
Extremely helpful- Georgia especially is superb ??
18 April 2025
Georgia our service agent was very helpful and made everything go smoothly
18 April 2025
All fixed under warranty. Service advisors, very friendly and helpful.
18 April 2025
Well looked after
17 April 2025
BMW service staff Jess was very knowledgeable and looked after me and my wife thanks you Jess
16 April 2025
Same as above. And so friendly with it. It really feels like you're talking to people who care and really love their job
16 April 2025
Totally satisfied with the service.so 5 stars for that. However the cover to my electrics has gone missing during the works. This is why I have only given 3 stars. It has been dealt with and a replacement is on the way so no dramas but needs noting
14 April 2025
Great, friendly and professional service provided. Process managed very well, clear and transparent.
14 April 2025
Car was serviced and was ready at the time requested. Car was cleaned and the service advisor was very helpful
13 April 2025
The product recall campaign was dealt with in a professional manner. The car was cleaned at the end of the service and the car was immaculate
13 April 2025
As above all good.
13 April 2025
Very good. Unusual these days for a big dealership.
12 April 2025
Good communication throughout.
12 April 2025
They made room for my appointment at short notice. All the staff were very welcoming,
11 April 2025
Everyone at the Lincoln Branch did a great job. Nothing was too much trouble.
11 April 2025
Amazing attention to detail and I felt listened to.
11 April 2025
Was advised that my discs had been possibly contaminated causing vibrations when braking. Total rubbish response and I could not speak to the technician to elaborate. Just got quoted over £1,400 with no specific reason!.
10 April 2025
The lady who booked me in I think her name was Georgina. Realised the mistake and immediately changed the booking from a minor service to a full service. I was very impressed with her.
09 April 2025
The service I received was very good and cannot be folded the lady I had handle my case from group1 a lady called Eloise was excellent.
09 April 2025
As per the previous answer the staff I interacted with were great, particularly rowan
08 April 2025
Very polite
08 April 2025
Good service
07 April 2025
Service and communication have been great
06 April 2025
Dealt with quickly
06 April 2025
Kept updated, explained how resolved issue. Also cleaned car which was great!
05 April 2025
I was offered a full free valet, but feel reluctant to go there again
05 April 2025
Great
05 April 2025
Very friendly professional staff.
04 April 2025
Service was fantasic
03 April 2025
You want to charge £240 to tell me what parking sensor needs replacement? that's ridiculous and unnecessary when you would have made on the service and replacing the part
03 April 2025
Excellent service and with the offer good value, with professional workmanship.
03 April 2025
Rowan was very helpful in sorting out a problem. My car came in with two faults, one was rectified and the other faulty sos button recurred again the next day. Booked my car back into BMW and this was rectified - no fuss.
02 April 2025
Job done within the 2 hour time given,
02 April 2025
Kept informed about exactly what was being done and health check was carried out and details sent to my phone as soon as completed.
01 April 2025
After service I wassail waiting for ages because the service guys had accidentally put my car with those to be picked up later so it hadn't been cleaned yet and no one told me it was ready until I chased it up and the mistake was found
01 April 2025
After sales Advisor Rowan rate 10. On the technical side 8 as engine management light appeared just as I pulled out of the dealership. I have to go back to sort this. Also a door mirror switch Part not in stock so on back order. Overall score 9
31 March 2025
Tom in the Bodyshop was very friendly and carried out the work quickly to a very high standard
31 March 2025
Quick and efficient service.
31 March 2025
Superb service
31 March 2025
Extremely satisfied friendly and on time and they kept me updated with the work being carried out.
30 March 2025
Excellent service
29 March 2025
Very efficient and kept me in the picture, no surprises. Our contact was very thorough, staff extremely friendly. A good all round experience
29 March 2025
See above
29 March 2025
Everything went smooth and agreed service times completed, good communication from service team.
29 March 2025
Always fantastic service and facilities at the dealership
29 March 2025
Fast response for appointment. Short wait time during appointment. Professional, personable staff. Excellent video of engineer's audit of car.
28 March 2025
The Health Check video was very good and the work was done within the appointment timeframe
28 March 2025
Will not get it sorted, cant prove liability
27 March 2025
Good communication and service
27 March 2025
A very quick and promp response to my problem
27 March 2025
Kind and clear staff
27 March 2025
All good but far too much communication mostly trying to sell me things I was not interested in
27 March 2025
Pick up was fantastic. Super friendly helpful guy. Not pushing for me to get extras that werent needed. Car was washed superbly. Thank you
27 March 2025
Because they were able to advise and deal with my problem straight away.
26 March 2025
I'm still a little confused about the oil pressure warning but appreciate it was made clear there wasn't an issue
26 March 2025
Well organised
26 March 2025
Very good service and experience
25 March 2025
Friendly staff , good service, satisfied
24 March 2025
It was great, I need help and she was just fantastic. Nothing more I can really say. I needed help ordering a new rim and she immediately spoke to the parts team. I was highly satisfied with her performance.
24 March 2025
Quick and not too expensive
24 March 2025
All went according to agreed plan.
24 March 2025
Again good service and no issues
24 March 2025
Very friendly and professional staff
23 March 2025
the young lady Georgia ordered a new battery for me as during mot i had asked them to check it as starrt srop wasnt working and battery was 10 years old and it was fiited Friday
23 March 2025
Faultless communication and updates on the progress
23 March 2025
Completely satisfied
23 March 2025
Everything went to plan
22 March 2025
Good communication from Eloise the allocated person looking after me. Video sent regarding service inspection. Eloise phoned me with an update and ensured that any question I had were answered.
22 March 2025
Bring back the collection service this makes customers very happy no need to borrow courtesy car and have to refuel.
22 March 2025
No issues with Group One
21 March 2025
Carried out my instructions, provided additional information of offers available but no pressured hard sell.
20 March 2025
I have used Soper BMW (now Group 1) for many years and have had exceptional service both from sales and service and this visit was no exception
19 March 2025
Great customer service
19 March 2025
Excellent communication throughout
19 March 2025
I must admit I brought a few problems with me however they were all stripped away and I had a very enjoyable transaction to purchase my car.
18 March 2025
Because that's how i felt dealing with with them
18 March 2025
Jess friendly and professional
17 March 2025
Both cars washed well if you can call it a wash only half of mine had been done didn't even bother doing the roof most of the detail on my daughters mini missed basically both cars looked awful, top this with poor customer service not a great visit
17 March 2025
Something has changed here and there is a need for training to be given on customer interaction. I have responded to the dealers customers survey people and they turned off pretty quickly when they found out I was not happy with the whole experience.
16 March 2025
No problems at all
16 March 2025
My service advisor Aimee was great!
16 March 2025
All good
15 March 2025
As above
15 March 2025
All work completed on 1st visit
13 March 2025
Invoice does not make clear to the uninitiated what work was done
13 March 2025
As above.
13 March 2025
As above, clean premises, efficient staff. Work carried out on time and no problems whatsoever
13 March 2025
The service was completed to my expectations.
13 March 2025
The service experience is always excellent.
13 March 2025
As above
12 March 2025
Akways a friendky and informed team
12 March 2025
It was a recall, but happy with service we received
12 March 2025
The recall work the car was called in for was undertaken with no issues to myself whatsoever.
12 March 2025
Good communication and speedy service
12 March 2025
Customer service skills
12 March 2025
Faultless process
12 March 2025
Always an enjoyable experience of professionalism.
11 March 2025
Rowan was excellent
10 March 2025
Did everything I asked to be done on my car.
09 March 2025
Service advisor is brilliant. Pricing structure is too expensive at Gp 1
09 March 2025
As above.
09 March 2025
No hassle. All dealt with smoothly and expertly.
09 March 2025
Work carried out on time. No fuss Good information on health check via video
09 March 2025
We have no complaints , always been able to make a suitable appointment and received top class service
09 March 2025
Always treated well by the garage
08 March 2025
I went to Soper of Lincoln for MOT and Brake fluid change which was carried out by Rowan Hawcock. Everything seems to have been done efficiently and as quickly as they possibly could.
08 March 2025
the dealership is very nice
07 March 2025
See above
06 March 2025
Missed a brake service and indicator but resolved without any issues with fantastic customer service
04 March 2025
All went very well.
04 March 2025
No complaints at all.So well deserved top marks.
04 March 2025
The reception staff are always very welcoming and make me feel comfortable and, as I had some additional questions about my new car, they were quick to find someone for me who was knowledgeable and could answer my queries.
04 March 2025
Polite and helpful staff.
04 March 2025
Vehicle completed on time and updated regularly
03 March 2025
From Check in to collection of the vehicle was simple and professional.
03 March 2025
Efficient friendly and helpful
03 March 2025
As above. Courteous and attentive.
03 March 2025
My experience was with the bodyshop (halo), Tom is excellent
02 March 2025
Great customer service,with everything explained and kept up to date
02 March 2025
Again because of Aimee
02 March 2025
Good service
01 March 2025
Really helpful and sorted everything out for me
01 March 2025
Aimee Leigh Piper was very approachable and knowledgeable.An asset to this service team.
27 February 2025
Service completed on time and kept up-to-date
24 February 2025
Although I have a service package, any issues raised appear to be money making schemes. In 45 years of car ownership I have never had tyres perished after 2 years and 16000 miles!! The tyres still have at least 4.7 mm of tread.
23 February 2025
See above
23 February 2025
I did not go to Group 1 in Lincoln
23 February 2025
Excellent
23 February 2025
No complaints went to plan.
23 February 2025
Perfect service from rowan
22 February 2025
Consistently good service
22 February 2025
Staff very friendly and knowledgeable
22 February 2025
Good service Car cleaned
22 February 2025
Same as NR 1. Should have been 5*
19 February 2025
As above
19 February 2025
Dealership very proffesional , providing updates and reminders for service Friendly staff.
19 February 2025
All went to plan,no problems
19 February 2025
The vehicle was booked in for the EGR recall and was advised the parts were available and would be ordered. A week before the appointment I was advised the parts were no longer available.
18 February 2025
As above, several visits over 7 years for repairs or servicing events, such an easy experience overall
18 February 2025
Only negative was that a solution wasn't revealed to myself until after I saw the health check video, which I only received post picking up of my car.
17 February 2025
Whilst the service from the service team was excellent, especially Ryan, as soon as there are issues it becomes difficult. My service was not fully carried out and had I not question the invoice I would've paid for things not done.
15 February 2025
Task completed in timeframe proposed.
15 February 2025
It was all made very straightforward and went without a hitch.
14 February 2025
Good at the time I was there but not in the las 9 days as no contact from them
14 February 2025
As above
14 February 2025
All good - except no video this time? No report on overall condition of vehicle.
14 February 2025
As above, all went smoothly with the service.
13 February 2025
Friendly efficient service
13 February 2025
I was involved with customer servce at a Ford dealership before i retired and i found coming into this dealership i was going back years there isant i am afraid these days much customer service anywhere Top Marks ??
13 February 2025
Good communication from start to finish. MOT completed even though it had been missed during the booking process
13 February 2025
Car seemed to be at the rear of the compound all day and not looked at as I checked location using the BMW app. No updates or phone calls throughout the day so I missed picking my car up. I was offered a wash & vac, this wasnt even completed.
12 February 2025
The salesman Antony Hall dealt with all our issues very well & got things sorted.
12 February 2025
Very good service by Aimee
12 February 2025
As a ove
11 February 2025
Very informative and precise.
11 February 2025
Very happy with the service team, all my questions and services handle with care and attention to details nice to be looked after by professionals
10 February 2025
Sopers having just been taken over, I expected their service to be as good as in the past. Group 1' s influence has yet to be felt
10 February 2025
All staff great
10 February 2025
Amy was very good and kept me informed but the lack of a loan car was extremely frustrating given BMW had my car for 9 days
10 February 2025
Everything went as planned and on time, staff were excellent
10 February 2025
Excellent
09 February 2025
Great experience all road
09 February 2025
Very good
09 February 2025
It would have been 5 stars but unfortunately they fitted failed spark pug which meant my journey to the hospital the next day was a little fraught. However they rectified the problem in very quick time
09 February 2025
All of the above
08 February 2025
Excellent support from the dealer recently since taking over from Soper
08 February 2025
Excellent service everything went smoothly as expected
17 April 2025
Long protracted process, having to resort to backup systems as electronic systems not working on the day Still awaiting £1700 refund as trade value in was greater than the deposit agreed after 3 weeks and many, many phone calls - see above