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SALES
5.0SERVICE
4.0Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.
270 ratings and 192 comments received in the last 90 days.
26 October 2026
Not delivered as ordered. Dealership not responsive in resolving this minor issue. It was wast the rear mat that was not included with the order.
16 October 2026
Both Matt and James were so patient and helpful to answer all my queries and requests. They both made the overall experience both extremely interesting and inciteful. Thankyou
07 October 2026
Great communication ahead of collection day.
04 October 2026
Good communication
04 October 2026
Great communication all the way through Joe kept us updated on all points
03 October 2026
All staff excellent
03 October 2026
Sales service was excellent but car has had to be returned for repeat valet
03 October 2026
The staff were very helpful, well informed and could not do enough for you.
30 September 2026
new car had damage on it .
29 September 2026
Very professional and friendly explained things in detail in terms I could understand a brilliant experience. I cannot praise the sales executive Joe Allen highly enough nothing was to much trouble for him
29 September 2026
Kelvin was a really nice guy, kept us up to date at all stages Would go back to him personally.
23 September 2026
Quick, reliable, easy.
23 September 2026
Brilliant service and fantastic car
21 September 2026
I was pleased with the part exchange deal, the salesman, Antony was knowledgeable and helpful. all the staff were friendly, and the car was what I wanted.
21 September 2026
Good all round service. Jack our salesman was very knowledgeable
16 September 2026
All went smoothly with a competitive facility
16 September 2026
From the first day I walk into the dealership everyone has been brilliant and nothing is too much trouble. The service I have received has been above and beyond my expectations.
13 September 2026
Staff so welcoming helpful and friendly from receptionist to sales team and service department
10 September 2026
Thorough and professional
09 September 2026
I found the sales team knowledgeable, helpful.
04 September 2026
Cy Wilson First class guy to deal with
29 August 2026
Kelvin leviers is a fab sales guy ,he helped me find the car I wanted and organised extra bits I wanted to add to make the car into something really special. Nothing was too much trouble all my expectations were met to a high standard , pay rise????
23 August 2026
Very happy with everything they did
22 August 2026
Kelvin was extremely helpful, polite and professional
18 August 2026
The sales process was excellent from all the staff involved. The communication was frequent and relevant. All friendly and efficient. I hope this continues as I become a service customer from a sales customer.
05 August 2026
The team at Lincoln were very helpful helping me with the choice of vehicle that suited my needs.They were welcoming and very attentive.
29 October 2026
I was kept fully informed throughout the process
29 October 2026
Yasmine was a very kind and helpful person.
28 October 2026
On booking the car in I requested a new key. On collecting the car I asked about the key and was told it had nothing to do with service and it was done through parts. The parts person came and said he could do nothing without my V5 ,a utility bill
28 October 2026
The after sales service was shocking! I am still waiting for the report for what went wrong with my car, what you did to fix my car, my car was dirty inside on return, and according to your workshop tracker you still have my car. NOT good NOT happy!
27 October 2026
Don't like the impersonal self check in. Lots of questions asked which were then ignored . On collection we were sent across to mini where we were ignored for quite a while. Sent to mini but our keys were still at BMW which caused further delay.
26 October 2026
The recall was completed quickly and efficiently plus a quick health check
26 October 2026
On arrival at your centre I received a wonderful reception from your staff , the wait time was what you said it would be thank you again for a great visit.
26 October 2026
It was easy to drop my car off, the repair was completed on time and the team members I interacted with were all super efficient and obviously cared about delivering first class service
25 October 2026
Service and MOT done within a given time slot.
25 October 2026
Any concerns that I had were dealt with by the service advisor, Jasmine
25 October 2026
Great receptionist who makes the customer experience very positive. Sorry I do not know her name but I have seen her many times. She is always smiley and attentive, extremely helpful and professional.
25 October 2026
Excellent service
24 October 2026
Overall good, took longer than it should as I was waiting
20 October 2026
Whilst my service advisor was excellent the overall experience dropped short of my expectations from BMW. Work was completed albeit with broken communications, first they advised I would have to rebook and then it was miraculously completed.
20 October 2026
I gave 4 stars because I find it irritating that I have to wait to see a service advisor even though I arrive at an agreed time each time I come to your dealership. I rarely have time to sit around and wait to be seen.
20 October 2026
All aspects to high standard
20 October 2026
1). Incorrect parts were delivered so work took a day longer than original planned. 2). Did not clean sticky glue residue off inside of new glass. 3). Mini loan car was horrible. I own a BMW iX and get a Mini because the incorrect parts were supplied
19 October 2026
Check in smooth and work carried out. Smooth collection and car cleaned.
18 October 2026
Very annoying that I was advised when I purchased the car that I wouldn't need to worry about anything service-related until the next service was due and had to pay out for spark plugs within 8 months of having the vehicle.
18 October 2026
A very welcoming and comfortable environment.
18 October 2026
I have never met anyone kinder than the lady at the reception. Fast and precise service; they adapt to the customer's needs.
18 October 2026
Couldn't fault it.
18 October 2026
Always a warm friendly greeting from reception. Pleasant seating area to wait in and the advisors are always knowledgeable and helpful. It is a good environment.
16 October 2026
Cannot complete survey, as there is an issue outstanding.
15 October 2026
The car was returned to me incomplete and had to be brought back. By way of recompense I was offered a free valet but the inside of the windscreen had not been cleaned and a door pocket still had some compost in it.
15 October 2026
Checked in at 0845 and the winter health check wasn't complete until 1230. If I've chosen an early morning appointment I'm not expecting to be sat there all morning for just a health check.
15 October 2026
Really disappointed. I dropped the car off at just gone 8 for an MOT booked for 8:30 and got it back at 11:30 with the excuse they were really busy. The previous day I'd been in with my Mini heard the same excuse but counted 12 staff and 3 customers
14 October 2026
Took long time just to check what was to recall
14 October 2026
Great service friendly and great job on wheel
14 October 2026
the service was booked as a timed appt but it had not been registered as suchon your system, however Gemma sorted this out for me.
14 October 2026
Overall the car got sorted with no issues, the girl we dealt with was spot on and the technician did a very good job
14 October 2026
The car wax booked in 11-2 on Friday. When I dropped it off I said i would pick it up Sat am. I was sent videos on Fri confirming it was done. However you made me wait over an hour on Sat to get it back!
13 October 2026
Not enough Characters to answer.
13 October 2026
Handled very well by the Halo side, could not of done more to help me. However massively disappointed from the BMW Group 1 service team, went to collect my vehicle and was told to take a seat and wait. Then when no one available just handed my key.
13 October 2026
Thoroughly professional and first class service.
13 October 2026
Work carried out as requested,Staff helpful and polite.Relaxing enviroment,coffee etc provided. Even my dog was provided drinking water !
13 October 2026
Everything went smoothly and liked being able to track which stage car was at.
12 October 2026
Full service received
12 October 2026
Great communication from staff, from the reception to the agent dealingvwith the work. Polite, knowledgeable.
12 October 2026
Work carried out on time. Staff friendly and helpful.
11 October 2026
Great service and dealt with my problem well.
11 October 2026
Good service at reception. Kept informed from service department.
11 October 2026
Just a safety recall but slick service and quickly done.
10 October 2026
Helpful friendly staff, invoice competitive for main dealer.
08 October 2026
Wrong price on invoice to the price quoted on booking. Washing of car not the best.
07 October 2026
I already have had 2 phone calls and a questionnaire about my service.
07 October 2026
Very satisfy with the service
07 October 2026
Pleasant service staff. Dealt with the requirements in a timely manner. Kept me informed throughout the process.
06 October 2026
Everything was carried out as I asked. The staff were all friendly and helpful.
06 October 2026
Very happy completely satisfied thank you.
06 October 2026
Not very clear when booking how long the vehicle was needed for Brought the vehicle in for 9.00 for brake fluid change and it was not ready until 5.30
06 October 2026
Excellent efficient service
06 October 2026
Excellent service.
05 October 2026
Very efficient all round. Good as I was pressed for time
05 October 2026
Easy to deal with and job done well
04 October 2026
My car was washed and cleaned inside, however, it was only cleaned inside at the front. Back seats and boot were bot cleaned. The car was washed but not on the door sills. Normally it is washed and cleaned to a higher standard.
04 October 2026
Tracy on reception was super helpful, as always. I chose kiosk drop-off/text updates, but only heard 10 mins before closing that the car was ready and I live an hour away. I also don't know if the recall work was done; the warning still appears.
04 October 2026
Poor communication, despite taking the car in Monday morning 8.30, a Leaving until Thursday, I heard nothing, no text, nothing until I called Thursday to ask what was happening? The work was booked for Monday. It was hard work booking it in too.
04 October 2026
Everything went smoothly although it took longer than promised
04 October 2026
I was kept waiting for almost 4 hours, when I was told it would be 2 hours when I booked the car in
02 October 2026
Addressed the issues I asked for satisfactorily. Very happy with the outcome.
01 October 2026
All good
01 October 2026
Work completed within the time frame specified
30 September 2026
Costs weren't conveyed very well and the final bill was a surprise to me. Also the comms on the day weren't ideal, I think the team were very busy and doing the best they could.
28 September 2026
This was an applaling customer experience. Car was delivered by us on time, but it sat on forecourt all afternoon and the work was not even done that day. My husband had to take the day off work, for nothing.
28 September 2026
nothing comes to mind
27 September 2026
Efficient and effective service
27 September 2026
The communications from BMW were very good and kept me updated on progress.
27 September 2026
Everything was done to the usual high standard
25 September 2026
Excellent reception staff, comfortable reception area. Work required was completed on time and on cost.
25 September 2026
Friendly, professional service.
25 September 2026
Jasmine and the workshop technician were most helpful and thorough with my Adblu system failure problem analysing / reprogramming my car to sort it. Reception were very pleasant. I had a problem next day with my unlocking and was talked through it.
24 September 2026
Check in seamless, great service and customer focussed, no issues.
23 September 2026
No answer to calls. False and unsafe information given. Shame
22 September 2026
The staff are always happy to help
22 September 2026
Because Im satisfied with all aspects from start to finish.
22 September 2026
Good service
21 September 2026
All good, worked quoted and undertaken in a timely manor and notification provided when complete.
21 September 2026
My experience was friendly and professional. I left the dealership with all questions answered and nothing was too much trouble. Yasmin Anderson was my point of contact.
21 September 2026
Good price,good service
21 September 2026
Excellent communication. Fast service and great free valet to finish
20 September 2026
Car was meant to be cleaned after the service, wheels was still dirty and was only washed in situ and not moved, Inside looked like it had only been hoovered a little, I did make the same complaint last year also Also I wasn't made aware of the cost
20 September 2026
All aspects of appointment handled very well and met expectations. Service adviser was friendky, helpful and informative.
18 September 2026
Work was completed to my satisfaction as is normally the case.
17 September 2026
Very good service
17 September 2026
Timely and efficient
16 September 2026
I wasn't contacted to update me on the status of the diagnostic check. I tried calling twice on Friday and 14 times on Saturday to see what was happening as my car was only booked in for the day.
16 September 2026
Excellent workmanship and customer service
16 September 2026
A good and efficient service very informative
16 September 2026
They did what was promised and i felt valued.
16 September 2026
Service & MOT was conducted swiftly without fuss. Loan car was an upgrade over my car an an interesting comparator for my next car.
15 September 2026
4.5 hours for routine brake fluid replacement
14 September 2026
I have been a customer for a long time and Jay and Chris are always helpful. However, I am disappointed in two things. The cost of service for a brake fluid change and filter is too high. You no longer have a pickup facility which merc do.
13 September 2026
Only booked in for MOT. MOT carried out in time advised. Advisories explained. Quotation for required work, in due course, eventually received, after prompting, by email.
13 September 2026
You made an error resulting in me having to return again for second visit
12 September 2026
Always accommodating, never left without updates and all round good customer service.
11 September 2026
On arrival we had to wait at least 20 minutes, before hand to get this booked I had to phone several times,receptionist emailed Declan which never phoned me back.Only 1 wheel got refurbished out the 2 and tried to charge me more than quoted.No wash
10 September 2026
Very good service & customer care. Always appreciate the vehicle health check video.
09 September 2026
Happy
08 September 2026
Good communication and professional, friendly staff
08 September 2026
Having to keep my car for an extra day for something as simple as getting a routine service wrong isn't really up to BMW dealership standard. I may as well have gone to Halfords. On the plus side, the staff are always very pleasant.
08 September 2026
Excellent service provided accommodating with times able to work from the Bmw sales room facilities fantastic
07 September 2026
Ok but folliow up questions have not had reply
07 September 2026
All good on the day The booking and confirmation was a little awkward as booked for 12.00 and e mail confirmed 9.30 ??
06 September 2026
3 unanswered phone calls & 1 unanswered email
04 September 2026
Always happy with Group 1, Soper Bmw
04 September 2026
Easy to book in, staff pleasant to deal with, efficient service.
03 September 2026
Poor time keeping and total lack if communication through my visit
03 September 2026
Great customer service
02 September 2026
Not enough detail about the service
02 September 2026
all clearly explained
02 September 2026
Smooth booking of the service and check in process.
02 September 2026
The service from Mr. Clanner was 5*, however the only reason I gave 4 was the receptionist failed to inform Mr. Clanner that I was in the waiting area, and when I had to leave (I did speak to the receptionist before leaving), honest mistake though.
01 September 2026
I was happy with the services provided for the MOT. However, I also asked about a seat belt warning light which refuses to go off and I didn't receive any feedback on this? It is still an issue.
30 August 2026
Completely unsatisfied. You force a mandatory airbag replacement. I go to BMW Group 1 dealership. Get the car back with a window that no longer goes up or down. Tell them. And I get go away ain't our fault. Even after stating 'bailment,useless. 0*
27 August 2026
Overall experience was positive, as I expected, this wasn't my first time using this dealer. Dropped one star as I found it very difficult to get through to service to double check when they closed and when was the latest I could collect the car
27 August 2026
Bombarded with calls to check in, could not just drop off keys at reception nor could I get them back again. Had to WAIT for my personal assistant, what a bureaucratic nightmare,
27 August 2026
Faultless
27 August 2026
The issue with my almost new BMW X7 was dealt with quickly and efficiently.
24 August 2026
Excellent showroom facility, pleasant helpful staff
24 August 2026
I wish i coukd give zero stars. Customer service is terrible. I was asked to phone to authorise work required but nobody answers the phone. It rang out for 30 minutes before i gave up. According to the service manager he hasn't got the staff.
24 August 2026
All ok
24 August 2026
Happy with the lady on reception & Declan the service assistant. Overall the service has fallen. I booked a 2hr slot which ran over 3hrs. Health check video not received until after the 2hr mark. Cost increase not reflected in service provided.
24 August 2026
When I use the online check-in, I listed various problems which I then had to list again when I checked in and I asked for somebody to come and talk to me about valuation on my car , nobody knew anything about that and nobody spoke to me
24 August 2026
Work carried out in good time and car looked after well
23 August 2026
Very great service, Rosie was very helpful, went above and beyond.
23 August 2026
Staff were very helpful and friendly
23 August 2026
Everything went as planned
22 August 2026
Excellent Service
22 August 2026
Communication was extremely poor. At every contact I was kept waiting unacceptably long times and very vague explanation about what was wrong with the car. Little support in securing a replacement vehicle
20 August 2026
Straight forward drop off and pick up
19 August 2026
Upon arrival I was told in these words. Where short on staff. So you'll have to wait. When collecting everyone asks if you're being looked after. But only one person returning the cars.
19 August 2026
Nobody contacted me to say the car was ready. I had to call 7 times. New car sales team answered within 1 ring and succesfully got me through to service team. The investigation of faults was a complete fob off. Official complaint submitted to BMW
19 August 2026
I asked for the build spec on BMW and they gave me the build spec on my previous BMW. I bought my current BMW from this dealership and it is a 2021 build.
19 August 2026
Nice , kind receptionist
19 August 2026
The central booking line booked my car in for service when it was due for service. They didn't let me know until I had made the journey to the site , and got a lift home . So I ended up having to to get another lift to pick my vehicle up .
18 August 2026
I was informed of work that required doing on my car that should have been picked up during the MOT &Service done a few months ago, and was left with not option but to get the work done due to it failing.
18 August 2026
Great service, all completed on time. Yasmin was great. Thank you
18 August 2026
All the work required was completed to the agreed timescale. I was kept informed of progress and a video of the vehicle health check was sent to me. I received a warm welcome from the receptionist and all front of house staff were first class.
18 August 2026
car issue sorted out, MOT was fine thanks you. only issue was that the service operative looking after me left work at midday and hadn't contacted me, sent video of car and also forgot to print my MOT certificate. Tamsin picked up the pieces though!
18 August 2026
Very professional and transparent with the work that needed to be carried out.
18 August 2026
Very expensive quote for unnecessary work. Dealer appears to use very 'sharp' practices to illicit business, overall shows a high level of dishonesty. Several other customers were complaining of similar things to each other whilst I was waiting.
18 August 2026
The 4 hour time slot turned into 7 hours with the work still not completed. After 4 phone calls and unable to talk to any member of staff, we did eventually receive a call from the receptionist and have heard nothing since - disgraceful response
18 August 2026
Rosie was outstanding in her customer service and made sure as a first time customer it was a very pleasant experience and her knowledge and service was outstanding and she is a credit to your bmw service team.
17 August 2026
Disapointed really. No staff. No one answers calls. Charged the wrong amount and mirror repair not carried out. No time to explain the dashcam fitting so had to work it out myself. Hope its set up right!
16 August 2026
Scheduled service while you wait, 2 hours and not a single person spoke to me during this time, not the usual service I'm used to from BMW at all. Checked the box for selling car in next 12 months, obv not interested.
16 August 2026
The work carried was good and with the car. The cost was far better then two other main dealer prices. I have told friends and family of the deal with Group 1, Lincoln.
15 August 2026
Work was done while I waited. Everything was done efficiently and on time. The process was explained and a Video made of inspection as work was carried out.
15 August 2026
Your staff do not adhere to Customer requests. I specifically stated that my car was not to be washed. But, again, your inept staff have washed my car using heaven knows what harsh chemicals and potentially gritty and unclean methods.
15 August 2026
Very efficient and thorough, friendly and helpful service advisor. It's now an old car but we still get the same treatment over and over.
14 August 2026
Just an MOT, told I could have a waiting appointment about one hour so accepted. When I arrived told two hours. Sat in showroom and watched my car come out rep at desk 15mins later went to him as obviously being made to wait for nothing
13 August 2026
Very friendly and competitive price
12 August 2026
Lovely greeting, lovely coffee, lovely cars to look at, both occasions both ladies were very helpful, informative and friendly, I was also impressed with the report
12 August 2026
Service was purely for a brake fluid change which took 3 hours to complete.
11 August 2026
Everything worked smoothly, everyone was friendly and welcoming.
11 August 2026
See email sent to Rosie Foster that I haven't had a reply to.
11 August 2026
long wait, poor communications
11 August 2026
The process of getting a quote for work required was painless. On arrival Declan did what he needed to in a courteous and professional manner. The only issue was that servic wash wasn't the best. Declan sorted this within minutes.
11 August 2026
The MOT was undertaken whilst we were at a near by garden centre and you kindly gave the car a curtsey wash. However we had to wait for a BMW Mini staff member to come over to hand over the car and take payment.
11 August 2026
I requested that the service department determine the level of service that was required on this annual visit. The video inspection was well presented and fully explained, the matters arising corresponded to the information set out in the mot report
11 August 2026
Excellent service from start to finish
11 August 2026
Forgot to notify me car was ready. Waiting appointment. (Short staffed) Filled in online book in. Got home realised an extra option I selected wasn't done. They missed out on extra money.
10 August 2026
As usual everything was spot on.
07 August 2026
I was left waiting for 50 minutes when picking up My car
05 August 2026
Service great, customer service slow
FIND Group 1 Lincoln BMW
Address
- Roman Way, South Hykeham, Lincoln, LN6 9UH
Opening Hours
- Mon–Fri:09:00 - 18:00
- Sat:09:00 - 17:00
- Sun:10:00 - 16:00
Phone
- 01522 690000
Lincoln as well as surrounding areas including Grantham, Retford, Gainsborough and Market Rasen
Address
- Roman Way, South Hykeham, Lincoln, LN6 9UH
Opening Hours
- Mon–Fri:08:00 - 18:00
- Sat:8am - 1pm
- Sun:Closed
Phone
- 01522690000
Lincoln as well as surrounding areas including Grantham, Retford, Gainsborough and Market Rasen
Address
- Roman Way, South Hykeham, Lincoln, LN6 9UH
Opening Hours
- Mon–Fri:08:00 - 18:00
- Sat:8am -1pm
- Sun:Closed
Phone
- 01522690000
Lincoln as well as surrounding areas including Grantham, Retford, Gainsborough and Market Rasen
Address
- Roman Way, South Hykeham, Lincoln, LN6 9UH
Opening Hours
- Mon–Fri:09:00 - 17:00
- Sat:Closed
- Sun:Closed
Phone
- 01522 690000
Lincoln as well as surrounding areas including Grantham, Retford, Gainsborough and Market Rasen
Address
- Roman Way, South Hykeham, Lincoln, LN6 9UH
Opening Hours
- Mon–Fri:09:00 - 18:00
- Sat:09:00 - 17:00
- Sun:Closed
Phone
- 01522 690000
Lincoln as well as surrounding areas including Grantham, Retford, Gainsborough and Market Rasen
27 October 2026
The collection experience was very good, could have been made that bit more special if the new car was inside the showroom