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5.0SERVICE
4.0Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.
271 ratings and 196 comments received in the last 90 days.
09 September 2026
I found the sales team knowledgeable, helpful.
04 September 2026
Cy Wilson First class guy to deal with
29 August 2026
Kelvin leviers is a fab sales guy ,he helped me find the car I wanted and organised extra bits I wanted to add to make the car into something really special. Nothing was too much trouble all my expectations were met to a high standard , pay rise????
23 August 2026
Very happy with everything they did
22 August 2026
Kelvin was extremely helpful, polite and professional
18 August 2026
The sales process was excellent from all the staff involved. The communication was frequent and relevant. All friendly and efficient. I hope this continues as I become a service customer from a sales customer.
05 August 2026
The team at Lincoln were very helpful helping me with the choice of vehicle that suited my needs.They were welcoming and very attentive.
04 August 2026
It's our 3rd purchase from BMW Lincoln. It's first class every time but this purchase was the best yet. No hard sell just useful information and that really personal touch that means so much! Jack was excellent!
02 August 2026
Harry Hall, who dealt with us, was very personable and friendly. He explained all the various options available to us and dealt with any queries we had.
06 July 2026
The team at BMW Lincoln are excellent. Joe Allen was very helpful, can't fault him.
04 July 2026
The professional and friendly service from all colleagues not just Jack during the purchase and the handover has been excellent.
02 July 2026
The service from Cy Wilson and his colleague James Parker was first class. We have recommended Cy to several friends over the years. Nothing is too much trouble.
10 September 2026
Very good service & customer care. Always appreciate the vehicle health check video.
09 September 2026
Happy
08 September 2026
Good communication and professional, friendly staff
08 September 2026
Having to keep my car for an extra day for something as simple as getting a routine service wrong isn't really up to BMW dealership standard. I may as well have gone to Halfords. On the plus side, the staff are always very pleasant.
08 September 2026
Excellent service provided accommodating with times able to work from the Bmw sales room facilities fantastic
07 September 2026
All good on the day The booking and confirmation was a little awkward as booked for 12.00 and e mail confirmed 9.30 ??
07 September 2026
Ok but folliow up questions have not had reply
06 September 2026
3 unanswered phone calls & 1 unanswered email
04 September 2026
Easy to book in, staff pleasant to deal with, efficient service.
04 September 2026
Always happy with Group 1, Soper Bmw
03 September 2026
Great customer service
03 September 2026
Poor time keeping and total lack if communication through my visit
02 September 2026
Smooth booking of the service and check in process.
02 September 2026
The service from Mr. Clanner was 5*, however the only reason I gave 4 was the receptionist failed to inform Mr. Clanner that I was in the waiting area, and when I had to leave (I did speak to the receptionist before leaving), honest mistake though.
02 September 2026
all clearly explained
02 September 2026
Not enough detail about the service
01 September 2026
I was happy with the services provided for the MOT. However, I also asked about a seat belt warning light which refuses to go off and I didn't receive any feedback on this? It is still an issue.
30 August 2026
Completely unsatisfied. You force a mandatory airbag replacement. I go to BMW Group 1 dealership. Get the car back with a window that no longer goes up or down. Tell them. And I get go away ain't our fault. Even after stating 'bailment,useless. 0*
27 August 2026
Bombarded with calls to check in, could not just drop off keys at reception nor could I get them back again. Had to WAIT for my personal assistant, what a bureaucratic nightmare,
27 August 2026
The issue with my almost new BMW X7 was dealt with quickly and efficiently.
27 August 2026
Faultless
27 August 2026
Overall experience was positive, as I expected, this wasn't my first time using this dealer. Dropped one star as I found it very difficult to get through to service to double check when they closed and when was the latest I could collect the car
24 August 2026
Happy with the lady on reception & Declan the service assistant. Overall the service has fallen. I booked a 2hr slot which ran over 3hrs. Health check video not received until after the 2hr mark. Cost increase not reflected in service provided.
24 August 2026
Work carried out in good time and car looked after well
24 August 2026
Excellent showroom facility, pleasant helpful staff
24 August 2026
I wish i coukd give zero stars. Customer service is terrible. I was asked to phone to authorise work required but nobody answers the phone. It rang out for 30 minutes before i gave up. According to the service manager he hasn't got the staff.
24 August 2026
All ok
24 August 2026
When I use the online check-in, I listed various problems which I then had to list again when I checked in and I asked for somebody to come and talk to me about valuation on my car , nobody knew anything about that and nobody spoke to me
23 August 2026
Staff were very helpful and friendly
23 August 2026
Everything went as planned
23 August 2026
Very great service, Rosie was very helpful, went above and beyond.
22 August 2026
Excellent Service
22 August 2026
Communication was extremely poor. At every contact I was kept waiting unacceptably long times and very vague explanation about what was wrong with the car. Little support in securing a replacement vehicle
20 August 2026
Straight forward drop off and pick up
19 August 2026
Nobody contacted me to say the car was ready. I had to call 7 times. New car sales team answered within 1 ring and succesfully got me through to service team. The investigation of faults was a complete fob off. Official complaint submitted to BMW
19 August 2026
I asked for the build spec on BMW and they gave me the build spec on my previous BMW. I bought my current BMW from this dealership and it is a 2021 build.
19 August 2026
Upon arrival I was told in these words. Where short on staff. So you'll have to wait. When collecting everyone asks if you're being looked after. But only one person returning the cars.
19 August 2026
The central booking line booked my car in for service when it was due for service. They didn't let me know until I had made the journey to the site , and got a lift home . So I ended up having to to get another lift to pick my vehicle up .
19 August 2026
Nice , kind receptionist
18 August 2026
Rosie was outstanding in her customer service and made sure as a first time customer it was a very pleasant experience and her knowledge and service was outstanding and she is a credit to your bmw service team.
18 August 2026
Very professional and transparent with the work that needed to be carried out.
18 August 2026
Very expensive quote for unnecessary work. Dealer appears to use very 'sharp' practices to illicit business, overall shows a high level of dishonesty. Several other customers were complaining of similar things to each other whilst I was waiting.
18 August 2026
The 4 hour time slot turned into 7 hours with the work still not completed. After 4 phone calls and unable to talk to any member of staff, we did eventually receive a call from the receptionist and have heard nothing since - disgraceful response
18 August 2026
car issue sorted out, MOT was fine thanks you. only issue was that the service operative looking after me left work at midday and hadn't contacted me, sent video of car and also forgot to print my MOT certificate. Tamsin picked up the pieces though!
18 August 2026
I was informed of work that required doing on my car that should have been picked up during the MOT &Service done a few months ago, and was left with not option but to get the work done due to it failing.
18 August 2026
Great service, all completed on time. Yasmin was great. Thank you
18 August 2026
All the work required was completed to the agreed timescale. I was kept informed of progress and a video of the vehicle health check was sent to me. I received a warm welcome from the receptionist and all front of house staff were first class.
17 August 2026
Disapointed really. No staff. No one answers calls. Charged the wrong amount and mirror repair not carried out. No time to explain the dashcam fitting so had to work it out myself. Hope its set up right!
16 August 2026
Scheduled service while you wait, 2 hours and not a single person spoke to me during this time, not the usual service I'm used to from BMW at all. Checked the box for selling car in next 12 months, obv not interested.
16 August 2026
The work carried was good and with the car. The cost was far better then two other main dealer prices. I have told friends and family of the deal with Group 1, Lincoln.
15 August 2026
Very efficient and thorough, friendly and helpful service advisor. It's now an old car but we still get the same treatment over and over.
15 August 2026
Work was done while I waited. Everything was done efficiently and on time. The process was explained and a Video made of inspection as work was carried out.
15 August 2026
Your staff do not adhere to Customer requests. I specifically stated that my car was not to be washed. But, again, your inept staff have washed my car using heaven knows what harsh chemicals and potentially gritty and unclean methods.
14 August 2026
Just an MOT, told I could have a waiting appointment about one hour so accepted. When I arrived told two hours. Sat in showroom and watched my car come out rep at desk 15mins later went to him as obviously being made to wait for nothing
13 August 2026
Very friendly and competitive price
12 August 2026
Service was purely for a brake fluid change which took 3 hours to complete.
12 August 2026
Lovely greeting, lovely coffee, lovely cars to look at, both occasions both ladies were very helpful, informative and friendly, I was also impressed with the report
11 August 2026
See email sent to Rosie Foster that I haven't had a reply to.
11 August 2026
Everything worked smoothly, everyone was friendly and welcoming.
11 August 2026
long wait, poor communications
11 August 2026
I requested that the service department determine the level of service that was required on this annual visit. The video inspection was well presented and fully explained, the matters arising corresponded to the information set out in the mot report
11 August 2026
The process of getting a quote for work required was painless. On arrival Declan did what he needed to in a courteous and professional manner. The only issue was that servic wash wasn't the best. Declan sorted this within minutes.
11 August 2026
Excellent service from start to finish
11 August 2026
The MOT was undertaken whilst we were at a near by garden centre and you kindly gave the car a curtsey wash. However we had to wait for a BMW Mini staff member to come over to hand over the car and take payment.
11 August 2026
Forgot to notify me car was ready. Waiting appointment. (Short staffed) Filled in online book in. Got home realised an extra option I selected wasn't done. They missed out on extra money.
10 August 2026
As usual everything was spot on.
07 August 2026
I was left waiting for 50 minutes when picking up My car
05 August 2026
Service great, customer service slow
04 August 2026
Good service well organised
04 August 2026
These guys always go above and beyond when I need thrm
04 August 2026
Good waiting area, friendly staff and all was on time.
03 August 2026
Rang with a cracked rim on Friday, repaired and serviced by Tuesday and Declan really looked after me. Have now switched from Wilmslow to Lincoln branch for future repairs and servicing.
03 August 2026
Fast, efficient service. Polite and friendly staff.
02 August 2026
Perfect job thankyou
02 August 2026
Expensive and to long in total time
01 August 2026
Drop off system is good, attention paid to my query re front suspension arising from the fact that despite having had 7 previous 5-series the front suspension is much softer on a G31 than the previous F11. The service agent was knowledgeable.
31 July 2026
Efficient, professional and easy
30 July 2026
Poor service
30 July 2026
Kept me informed, comfortable place to sit and wait with a coffee. Job completed quicker than estimated.
29 July 2026
The staff was very helpful and welcoming
29 July 2026
Because it was exalant. The video and inspection reports was so good.
29 July 2026
Easy to book and great service
29 July 2026
Timely, efficient and professional.
29 July 2026
Took longer than expected
28 July 2026
Work was carried out on time and reception and hand over faultless
28 July 2026
Very good service
28 July 2026
1 I was not offered a pickup service so had to organise taxis back and forth to the dealership. 2. After fitting 2 new rear tyres, on the drive home the tyre sensor told me both were significantly over inflated, and at different pressures.
28 July 2026
The courtesy car was filthy. It was covered in dirt as the previous driver had used it to deliver potatoes. There were even potatoes on the back seat. I had to drive that car in my business suit.
27 July 2026
Smooth service, kept updated throughout the process and car returned sooner than expected.
26 July 2026
Fast efficient service at a reasonable price.
26 July 2026
Always keep us informed. Valet and wash the car.Receptionist Tracey goes far and above in her greeting and booking in,nothing too much trouble. Declined also very obliging.
25 July 2026
Nobody mannkng the reception desk on time of arrival.
24 July 2026
Didn't address a highlighted issue of concern with a rattling noise coming from the car
22 July 2026
I never received a call or update on my vehicle, had to ring to chase. Was on hold for over half an hour before finally speaking to someone. My car wasn't washed or hoovered due to problems with your valeting team which the Lincoln branch know about.
22 July 2026
No communication until prompted only to find out that during a fault finding investigation despite completing the support paperwork and identifying no work was to be carried out without discussion Work was completed!
22 July 2026
I waited 2 and a half hours to have a brake fluid change. After 2.5 hours I had to enquire much longer it was going to be. I had also requested a repair estimate to for scratch damage but this wasn't done. I only received the video the next day.
21 July 2026
Did the work I asked for without fuss
21 July 2026
Recall all completed in time, car valet missed the interior..
21 July 2026
Rosie Foster was personable,helpful and efficient.
21 July 2026
The Lincoln BMW days I am pleased to say are well gone, there was always a certain air. Very welcoming even though my recall was on a 2011 BMW. The receptionist was/is polite and efficient, the service representative was equally pleasant
21 July 2026
The work was completed as described and on time
20 July 2026
Service done on time and at agreed price.
20 July 2026
Service carried out to time and video was important. Rosie was very professional and personable. Excellent.
19 July 2026
The check in process was great with the kiosk and key drop. The receptionist was really helpful, I was waiting while service and she helped me to a drink and gave me an office to use. Communication throughout was excellent from Damian.
19 July 2026
Pleasant knowledgeable staff,good waiting area,work carried out when and as requested
17 July 2026
A step backwards in terms of service. You no longer offer Saturday waiting appointments. I don't want to wait from 8.30am to potentially 1.00pm for my car to be ready. Bring back the old 2 hour waiting slots. Not what I expect from a premium brand.
16 July 2026
Was able to sit and wait for my car.
16 July 2026
I was charged for a brake fluid change after contacting bmw and telling them it's included in my service pack. I had no contact telling me it wasn't included. First I knew was when I collected my car
16 July 2026
Car booked in at 12.30 ,but it stayed in car park until 1.45 . Which is 1.5hrs and the appointment was for 2 hrs for air bag recall . I told the service lady and in 5 min it was in work shop , and in 36 min it was ready .
16 July 2026
Job completed to a high standard, all communication pleasant
16 July 2026
Halo we're brilliant
15 July 2026
Excellent and efficient service
15 July 2026
Very effecient with clear communication throughout.
14 July 2026
Overall easy to book and quick service whilst I waited
14 July 2026
Thanks to Rosie Foster for sorting the unexpected problems with the tyres on my lease car, all sorted on the day without a fuss saving me a trip to kwik fit
14 July 2026
Everything as it should be.
14 July 2026
Job done professionally as usual
14 July 2026
Staff very good. Job completed in good time and satisfied with the result.
13 July 2026
I was very surprised that having been quoted a price of £264, that I was invoiced £387, although this was amended to the original quoted price when I queried it. No explanation was given as to why the invoice was so much higher.
13 July 2026
Great service from Yasmin and the team in the service dept.
13 July 2026
There was a clear lack of coordination between the service team and the technicians. I collected my car after the AdBlue had been refilled, but it had been spilled across the bodywork, despite being told that the vehicle had been fully valeted.
13 July 2026
You wanted to charge me £252 for a headlight bulb. £3.18 at a local garage.
12 July 2026
Straight forward and engaging
12 July 2026
The young lady who assisted us understood our issues and made them go away
12 July 2026
Great customer service
11 July 2026
Deapite pre check in online still had to wait 20 mins to be seen by a staff nember to hand over keys . hardly a drop off and go service as described
11 July 2026
No issues
11 July 2026
Good experience
10 July 2026
Very good personal service.
09 July 2026
I found the Reception Staff very polite & professional. My recall work was completed in a timely efficient manner hence 5 stars.
09 July 2026
Quick response time Efficient Explained everything clearly
08 July 2026
The usual friendly and very helpful staff and everything was dealt with very efficiently
07 July 2026
Competitively priced and carried out work and vehicle ready for collection on my return.
07 July 2026
The experience from booking an appointment to picking up my car was first class, very polite and helpful staff.
07 July 2026
The service from Ellouise was excellent but I was extremely disappointed to find out that the oil change had not been carried out on the previous service, which affects the service record. The oil change has now been done.
06 July 2026
Excellent service, Yasmin on the service desk is so helpful, friendly and cheery, always gives 100% to the customer and makes the visit.
06 July 2026
Good service
06 July 2026
The work was done on recall safety issue and was done on time very polite customer services
06 July 2026
Friendly staff who go above and beyond for customer satisfaction
05 July 2026
Prompt attention to diagnostic activity and vehicle return. Strong customer service with friendly and informative updates from Service Adviser Rosie.
05 July 2026
There was a delay into checking on my car. My car was towed in on Monday and was told will be looked at on Tuesday but after a daily phone calls, it was checked only on Thursday. It would have been helpful if they confirm this before I got my care.
04 July 2026
Jasmine of the servicing team made everything so easy and straightforward. This was my private car, but my company uses the service team on a regular basis and we've never been let down.
04 July 2026
Pleasant waiting area.
03 July 2026
The service, professionalism and personality of each member I dealt with was exceptional
02 July 2026
Rosie looked after me while My car was being serviced very well. Fully explained the work done.
02 July 2026
Very polite staff as always.??
01 July 2026
Great job
01 July 2026
Friendly staff, organised, professional set up.
01 July 2026
The usual great service all round.
30 June 2026
All good but no video received on the day.
29 June 2026
All of the staff very helpful and friendly especially the reception and service desks
29 June 2026
Everyone was very helpful
29 June 2026
Friendly polite staff. Informed of all steps good communication
28 June 2026
Service advisor Rosie was very competent, exceptionally helpful and friendly
28 June 2026
On collecting the vehicle after the service there was a lengthy delay in retrieving the key from the service dept. Given how smooth checking the vehicle in was, this certainly detracts from your offering.
28 June 2026
Work completed as expected
27 June 2026
Staff extremely helpful and had time for you. The Recall for the starter motor was completed in record time too. Thank you.
27 June 2026
Eloise was efficient, fun, and clear. The work done was fast and sorted the issue.
26 June 2026
Very friendly and attentive staff
26 June 2026
Poor communication, not informed car was ready until 6 days later. Car had to be returned within 24 hours as new part fitted had allegedly failed. When you call no real evidence of empathy with emotive words like " no problem, that shouldn't happen
25 June 2026
Oil service carried out & paid for.15 miles down the road on the busy A1 red warning messages appeared oil pressure Stopped car and bmw recovery attended sump plug missing total oil loss and starvation engine red hot Not resolved
24 June 2026
Pleasant helpful staff. The airbags were replaced during a waiting appointment. This was carried out in time. However, vehicle inspection found that rear brakes needed replacing. Declan on service was excellent, finding a car for us to come home in.
24 June 2026
Prompt service and communication was good.
24 June 2026
No comments really.
24 June 2026
Excellent service and friendly team
24 June 2026
Excellent service carried out on my car, with exceptional customer service on pickup.
24 June 2026
All conducted as promised
24 June 2026
Service Advisor was called in to a meeting and was not able to process my invoice. After a significant delay a colleague had to do it
23 June 2026
It's ok but service has dropped after Group1 BMW bought from Soper. I don't need endless time wasting phone calls to remind me or check how things went. A simple text or email will do. I also don't want to be upsold crap every step of the way.
23 June 2026
Service side very good Rosie was very user friendly and did just what was required and including arranging a wash which was done in good time.
23 June 2026
Replacement headlight was efficiently replaced and the service personnel were exemplary.
22 June 2026
Excellent service
22 June 2026
Everything was completed as expected and on time.
22 June 2026
I was kept fully informed throughout.
22 June 2026
Rosie was very supportive and informative.
20 June 2026
Service completed as promised
20 June 2026
Only had a m o t test but pleased with the way I was treated
20 June 2026
Service with a smile every step of the way. Even remembered who i was from my last visit last year.
18 June 2026
Because I have been looked after very well.
18 June 2026
The staff were very helpful, the work was carried out as arranged and even the car had been cleaned for me. Perfect..
18 June 2026
Excellent service and communication as always
17 June 2026
Excellent communication and care on the day.
17 June 2026
Good service
FIND Group 1 Lincoln BMW
Address
- Roman Way, South Hykeham, Lincoln, LN6 9UH
Opening Hours
- Mon–Fri:09:00 - 18:00
- Sat:09:00 - 17:00
- Sun:10:00 - 16:00
Phone
- 01522 690000
Lincoln as well as surrounding areas including Grantham, Retford, Gainsborough and Market Rasen
Address
- Roman Way, South Hykeham, Lincoln, LN6 9UH
Opening Hours
- Mon–Fri:08:00 - 18:00
- Sat:8am - 1pm
- Sun:Closed
Phone
- 01522690000
Lincoln as well as surrounding areas including Grantham, Retford, Gainsborough and Market Rasen
Address
- Roman Way, South Hykeham, Lincoln, LN6 9UH
Opening Hours
- Mon–Fri:08:00 - 18:00
- Sat:8am -1pm
- Sun:Closed
Phone
- 01522690000
Lincoln as well as surrounding areas including Grantham, Retford, Gainsborough and Market Rasen
Address
- Roman Way, South Hykeham, Lincoln, LN6 9UH
Opening Hours
- Mon–Fri:09:00 - 17:00
- Sat:Closed
- Sun:Closed
Phone
- 01522 690000
Lincoln as well as surrounding areas including Grantham, Retford, Gainsborough and Market Rasen
Address
- Roman Way, South Hykeham, Lincoln, LN6 9UH
Opening Hours
- Mon–Fri:09:00 - 18:00
- Sat:09:00 - 17:00
- Sun:Closed
Phone
- 01522 690000
Lincoln as well as surrounding areas including Grantham, Retford, Gainsborough and Market Rasen
10 September 2026
Thorough and professional